Bricked - Problems restoring

So I hard bricked my One, sure okay, had this before. I installed the Qualcomm 2012 drivers and all was good. Opened the Msm8974DownloadTool and pressed start. After the first flash, the phone seemed to disconnect and reconnect. And DownloadTool showed the device text as red. So I opened device manager and, well, it says Marshall London. How in the world is this possible? Tried uninstalling drivers, nothing. Tried disconnecting the phone, nothing. Still a Marshall London. Check the attachments for proof. Anybody have any idea or is my phone screwed?

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