First boot problem, stuck in bootloop

Hello, a friend of mine bought a moto x play black today, he buy it online, but the phone keep restarting itself after a few seconds of use and go in bootloop. We turn it off, turn it on again, it work for 20-30 sec and it restart again and go in bootloop. We made a few tries but we always get the same problem. There is a chance to fix it or we must give it back and ask for a refund?

Thanks a lot in advance